If you ask me, it is not just the production people and the actors or actresses that work very hard to make sure that the movie industry blossoms.
Somehow, I see that Public Relations is just as important (after all, we are talking about public figures here). It is important because it helps people anticipate, as well as understand, the reasons for why things happen.
Like other types of jobs, having the title PRO is something you have to work hard for. Having a good degree and being able to pass on exams and interviews are not the only things that you should achieve in order to pass as a Public Relations Office. There are unwritten laws about how a public relations officer should look and act, and despite being unwritten, a lot of accomplished PR Firms give high consideration for these qualities that they look for in hiring a PRO.
As such, it is also important for PROs to always be connected and updated. They cannot go a single without access to the Internet world, which is, right now, the fasted communication means among people all over the world. Hence, rumors can spread like wildfire if a PRO is not skilled enough to not make any false rumors spread.
Given that this is something very important, it is but obvious that an aspiring PRO must be in touch with phone service providers that can provide them stable access to the Internet. As a PRO, you cannot go a minute without knowing what your movie company, or movie actor, are up to. Not knowing the whereabouts of your artists, and not knowing what to say on their behalf, is a big NO in this field.
Given all these standards, it is important that a PRO have the courage to set his own pace with his work, especially knowing that a lot of the work involves creating great image (and nothing great ever comes out of rushing things).